Radar EV Pickup Sales More Than Double in Philippines as Electric Trucks Gain Traction
The Chinese automaker's electric pickup sees surging demand in a market where traditional truck sales dominate.
Radar, the Chinese electric vehicle brand owned by Zhejiang Geely Holding Group, has reported that its EV pickup sales more than doubled in the Philippines market, according to data from CleanTechnica.
What Happened
The publication notes that Radar's battery-electric pickup trucks have seen sales surge in the Philippines, where pickup trucks traditionally hold a significant share of the vehicle market. The brand, which launched its RD6 electric pickup internationally, appears to be finding traction among buyers in the Southeast Asian nation seeking zero-emission alternatives to conventional gasoline and diesel-powered work trucks.
Why It Matters
The doubling of Radar's EV pickup sales suggests there is growing demand for electric trucks even in markets where internal combustion vehicles have long dominated. For Philippines buyers, an electric pickup could offer lower operating costs over time, though the upfront price premium and charging infrastructure questions remain factors limiting broader adoption.
The Bottom Line
Radar's reported sales growth in the Philippines indicates that some international markets are beginning to embrace electric pickups, even if volumes remain small compared with traditional truck segments in countries like the United States. Continued infrastructure development will likely determine whether this growth trajectory holds.
