Ferrari Is Auctioning Off The First Example Of Its First Electric Car
The inaugural Ferrari EV, an Luce example, is being sold at auction with proceeds expected to benefit children's healthcare.
Ferrari is putting the first example of its inaugural electric vehicle up for auction, the company confirmed this week.
What Happened
The Maranello marque announced that chassis number 001 of its first production EV—a model internally designated as the Ferrari Luce—will be sold at a high-profile collector car auction. The auction house handling the sale has not yet been publicly identified. This example is not merely a pre-production prototype but rather an early customer-delivery-specification vehicle, making it distinct from engineering mules or test cars.
Why It Matters
Ferrari's entry into fully electric propulsion represents one of the most closely watched transitions in the ultra-luxury performance segment. Auctioning off the very first example carries significant symbolic weight—it establishes a benchmark value for the model line and signals how the market will receive Ferrari-badged EVs from day one. For collectors, owning chassis 001 of any limited-production Ferrari has historically represented substantial long-term value appreciation.
The Bottom Line
The auction of Ferrari's first electric vehicle marks a milestone moment for both the brand and the broader EV industry. Proceeds from the sale are expected to benefit children's healthcare charities, adding a philanthropy dimension to what is also a significant collector car event. The final sale price will likely set the tone for residual values across Ferrari's forthcoming EV lineup.
