Ferrari's $640K Luce EV Sells Out 2026 Allocation: Roughly 500 Units
The Italian brand's first production electric vehicle drew strong demand despite its premium pricing.
Ferrari has sold out the 2026 allocation for its Luce electric vehicle, with roughly 500 units spoken for at a price of approximately $640,000 each.
What Happened
The Italian luxury carmaker confirmed that all available slots for the Luce EV's 2026 production run have been claimed by buyers. The Luce represents Ferrari's first mass-produced fully electric vehicle, and interest in the model appears to have outpaced initial supply plans. Dealers report strong demand from existing Ferrari clientele as well as new buyers seeking an electric option from the brand known for high-performance combustion engines.
Why It Matters
For prospective luxury EV buyers, the sellout signals that traditional performance brands can generate significant demand when entering the electric segment. The Luce's nearly $640,000 price point places it among the most expensive EVs available, yet customers appear willing to pay a premium for Ferrari's first production battery-electric vehicle. The allocation sellout also suggests resell premiums could emerge for early delivery slots.
The Bottom Line
Ferrari's quick sellout of its 2026 Luce EV allocation demonstrates demand exists for ultra-premium electric vehicles from established marques, even at price points exceeding half a million dollars. Buyers seeking a Luce will likely need to wait until later production years or explore the secondary market.
