Genesis' First Performance Model Is Here. It Costs $71,495.
The 2027 Genesis GV60 Magma marks the brand's entry into high-performance electric vehicles.
Genesis has introduced its first performance model, the GV60 Magma, with pricing starting at $71,495 for the 2027 model year.
What Happened
The 2027 Genesis GV60 Magma represents the brand's inaugural entry into the high-performance EV segment. According to InsideEVs reporting on the vehicle's pricing announcement, the performance-oriented variant carries a base price of $71,495. The GV60 Magma builds on Genesis's existing GV60 platform but adds performance-focused upgrades befitting its positioning as the brand's first dedicated performance model.
Why It Matters
Genesis has positioned itself as a premium mainstream brand since entering the U.S. market, but until now it had not offered a direct competitor to high-performance EVs from brands like Tesla, BMW's M division, or Mercedes-AMG. The GV60 Magma signals Genesis's intent to compete in the performance segment, expanding its appeal to buyers seeking both luxury and sportiness in an electric vehicle.
The Bottom Line
The 2027 Genesis GV60 Magma arrives at $71,495 as the brand's first performance model, marking a notable expansion of Genesis's EV portfolio into higher-performance territory.
