Ford Fathom Electric Pickup Truck Priced at $28,350 MSRP

CleanTechnica reports the new Ford Fathom electric pickup carries a starting price of $28,350.

By Maya Navarro · August 7, 2026 · 2 min read

The Ford Fathom electric pickup truck carries an MSRP of $28,350.

What Happened

CleanTechnica reported on the new Ford Fathom electric pickup truck, highlighting a manufacturer's suggested retail price of $28,350 for the model.

Why It Matters

An MSRP of $28,350 positions the Fathom at a notably low entry point for an electric pickup truck in the U.S. market, a factor that could broaden buyer interest as more EV trucks reach showrooms.

The Bottom Line

The Ford Fathom enters the electric pickup segment with a $28,350 MSRP.

Sources

CleanTechnica

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