Ford's Affordable EV Pickup Is Named Fathom, Starting at $28,350
The announcement positions the truck as one of the most affordable electric pickups in the US market.
Ford has announced that its upcoming affordable electric pickup truck will be called the Fathom, with a starting price of $28,350 before incentives.
What Happened
The automaker revealed both the name and pricing for its entry-level EV truck. Ford did not disclose range estimates, production timelines, or pricing for higher trims. The company also did not provide an on-sale date or specify which market or regulatory conditions shaped the $28,350 price point.
Why It Matters
At $28,350 before incentives, the Fathom enters the market as one of the most affordable electric pickups available in the US. Ford has not disclosed whether federal tax credits will apply to this model.
The Bottom Line
Ford has given its budget EV pickup a name—Fathom—and a price: $28,350 before incentives. Range estimates, specifications, and an exact on-sale date remain undisclosed.
