Vingroup Subsidiary Launches Electric Taxi Service in Copenhagen

Green SM, a subsidiary of Vietnamese conglomerate Vingroup, has launched an electric taxi service in Copenhagen, marking the company's first entry into the European market.

What Happened

Green SM announced its launch in the Danish capital using a fleet of VinFast VF 6 and VF 8 EVs. The company chose Copenhagen as its first European market because it is described as one of the world's leading cities in sustainable urban mobility. Green SM differs from typical ride-hailing platforms by directly owning and managing its fleet rather than connecting passengers with independent drivers. Every driver undergoes training in road safety, customer service, and EV operation before operating. Customers book rides through the Green SM app where fares are displayed upfront and electronic receipts are issued automatically after each trip.

Why It Matters

The Copenhagen launch represents Green SM's most far-flung international expansion to date. The company currently operates approximately 20,000 cars and 60,000 motorbikes across Vietnam, Laos, Indonesia, the Philippines, India, and Kazakhstan. By bringing its vertically integrated EV taxi model to Europe, Green SM is testing whether its approach—direct fleet ownership combined with standardized driver training—can compete in a market already served by established ride-hailing services.

The Bottom Line

Green SM's entry into Copenhagen adds another competitor to Europe's growing electric taxi sector. The company's strategy hinges on differentiating through direct fleet management and service consistency rather than relying on independent drivers.