Cadillac Will Give Escalade IQ Buyers Rolls-Royce-Style Customization for an Extra $54,995
The Curated Customization program adds premium personalization options on top of the full-size EV's base price.
Cadillac is offering Escalade IQ buyers access to a premium customization program that mirrors the bespoke services typical of ultra-luxury brands.
What Happened
The automaker announced a Curated Customization program for its all-electric Escalade IQ full-size SUV, priced at $54,995 above the vehicle's base cost. The package provides buyers with Rolls-Royce-style personalization options for their purchase, according to reporting by InsideEVs.
Why It Matters
The offering positions Cadillac alongside ultra-luxury brands in terms of buyer-exclusive customization experiences. For Escalade IQ owners seeking a higher degree of vehicle individuality beyond standard trim levels and options, the program adds a new tier of personalization—though at a premium that puts it well beyond typical dealer accessories or packages.
The Bottom Line
Cadillac's Curated Customization for the Escalade IQ reflects the brand's push into ultra-premium positioning within the EV market, giving buyers willing to pay an additional $54,995 access to Rolls-Royce-level bespoke services.
