First Ferrari Luce EV Sells for $40 Million, 36 Times Its Estimate
The all-electric Ferrari Luce chassis No. 0 drew a record bid at auction, smashing pre-sale expectations.
Ferrari's first all-electric production car, the Luce, has reportedly sold for $40 million at auction — roughly 36 times its pre-sale estimate.
What Happened
The inaugural Ferrari Luce, chassis number zero, crossed the block and drew a winning bid of approximately $40 million. The pre-auction estimate had placed the vehicle significantly lower, making the final price a substantial multiple of expectations. The sale took place as part of a collector car auction event.
Why It Matters
The strong result underscores continued appetite among ultra-high-net-worth collectors for historically significant vehicles, including those marking brand milestones such as first electrified models. For prospective buyers in the broader EV market, the outcome illustrates how limited-edition, milestone vehicles can command premiums far beyond typical transaction ranges — a dynamic distinct from everyday new or used EV pricing.
The Bottom Line
Ferrari's Luce electric vehicle debut has already set a notable benchmark in the collector car market, with its record-breaking auction result highlighting the intersection of heritage branding and electrification in the ultra-luxury segment.
