Tesla Launches Cybercab-Themed Aurum Pickleball Paddle
The branded paddle draws design cues from Tesla's planned robotaxi, the Cybercab.
Tesla has launched a Cybercab-themed pickleball paddle under its Aurum brand, according to a report from Not a Tesla App.
What Happened
The paddle features design elements inspired by the Cybercab, Tesla's planned autonomous robotaxi. The product is available through Tesla's merchandise lineup and carries the Aurum branding that Tesla uses for other specialty items. Pricing was listed at $120 on Tesla's website, with an availability date of August 20.
Why It Matters
The launch marks another expansion of Tesla's branded merchandise beyond automotive accessories. For fans of the brand, the paddle offers a way to display Tesla affiliation outside of vehicles. The Cybercab theme keeps public attention on the upcoming autonomous vehicle as Tesla works toward its planned robotaxi launch.
The Bottom Line
Tesla has released a Cybercab-themed Aurum pickleball paddle through its merchandise channel. Priced at $120 and available starting August 20, the product is sold directly through Tesla's website.
