Tesla Launches Dog Mode Collection with Plushie, Toys and Apparel
The collection ties into Tesla's existing in-car pet comfort feature.
Tesla has released a new collection of Dog Mode-themed merchandise, including plushie toys and apparel items, according to a report from Not A Tesla App.
What Happened
The Dog Mode Collection features dog-themed plushies and wearable items for pet owners. The launch ties into Tesla's existing Dog Mode feature — an in-car climate setting designed for pets that owners may use when leaving their animals in the vehicle, according to some descriptions of the feature. Details on specific pricing and item availability were not detailed in the source report.
Why It Matters
Dog Mode has been a notable comfort feature for Tesla owners who transport pets. Expanding branded merchandise around pet-related features could appeal to the pet-owning segment of Tesla's customer base. The collection represents continued iteration on lifestyle branding that extends beyond vehicle accessories.
The Bottom Line
Tesla's Dog Mode Collection adds plushie toys and apparel to its lineup of pet-themed merchandise, leveraging an existing software feature as a branding opportunity for pet owners who own the company's vehicles.
