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Hyundai Announces UEFA Champions League Sponsorship

Partnership focuses on promoting Hyundai's electric vehicle lineup to European audiences.

By Maya Navarro · September 9, 2026 · 2 min read

Hyundai has announced a sponsorship deal with the UEFA Champions League.

What Happened

The South Korean automaker confirmed the partnership with UEFA, which will be used to promote its electric vehicle lineup.

The source does not specify the duration of the agreement, the financial terms, or specific digital rights acquired.

Why It Matters

The move signals an effort by Hyundai to strengthen its brand presence in the European market through high-profile sports marketing.

The Bottom Line

Hyundai is leveraging the global reach of the Champions League to increase brand visibility for its EVs in Europe.

Sources

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