BYD’s Flagship Great Tang SUV Tops 10,000 Sales for Third Straight Month
The D-segment SUV sold 13,010 units in September, bringing cumulative sales to 40,222 since its mid-June launch.
BYD’s new flagship SUV, the Great Tang, has maintained monthly sales above 10,000 units for three consecutive months, signaling strong early demand for the automaker’s largest vehicle in the Dynasty series.
What Happened
According to recent sales data, the Great Tang recorded 13,010 units sold in September, marking the third straight month the model has exceeded the 10,000-unit threshold since its official launch in China in mid-June. Cumulative sales since the vehicle’s release have reached 40,222 units. The model initially generated significant buzz, with over 30,000 orders placed within 24 hours of preorders opening at the Beijing Auto Show in April, and more than 150,000 preorders secured by the time of its June launch.
Why It Matters
The Great Tang’s sustained sales performance demonstrates BYD’s ability to capture the high-end, large-SUV segment in China, a market traditionally dominated by luxury combustion brands and newer EV entrants like Li Auto. The vehicle is positioned as BYD’s first D-segment flagship, featuring a 2+2+3 seven-seat configuration and claiming "29 world firsts," including a pure electric driving range of up to 950 km (590 miles) under CLTC standards. Pricing starts at 239,900 yuan (approximately $35,500) for the base Premium EV and 269,900 yuan (approximately $40,000) for the Flagship EV trim, which utilizes a 130.15 kWh battery. The model also offers plug-in hybrid (PHEV) variants. Its 1,000V architecture supports BYD’s Flash Charging technology, enabling a recharge from 10% to 70% in five minutes. The SUV’s dimensions—5,263 mm in length and a 3,130 mm wheelbase—place it larger than competitors like the Hyundai IONIQ 9 and Kia EV9.
The Bottom Line
BYD has confirmed that the Great Tang will expand to overseas markets, including Europe, by the end of 2026 or early 2027, per statements from executive vice president Stella Li. The vehicle’s continued domestic success provides a benchmark for BYD’s upcoming global rollout of its flagship electric SUV.
