Jaguar Unveils Final Type 01 EV With Bold Design and 1,016 HP
The four-door electric vehicle starts at £130,000 and features a controversial aesthetic that rejects traditional automotive styling cues.
Jaguar has revealed the final production version of its Type 01 EV, the first vehicle to emerge from the brand’s controversial rebranding effort initiated in late 2024. The four-door electric vehicle features a radical design language and 1,016 horsepower, marking a significant departure from the marque’s historical aesthetic.
What Happened
The Type 01 EV, slated for the 2028 model year, retains the unconventional styling of the Type 00 concept that sparked widespread debate last year. The vehicle measures 204 inches in length, making it half a foot longer than the Tesla Model S, with a notably long hood that Jaguar states is intended to evoke the classic E-type despite the car’s electric powertrain. The design replaces the rear window with a solid panel, relying on a camera system for rear visibility, similar to the Polestar 4.
Under the hood and axles, the Type 01 utilizes three motors to produce 1,016 horsepower, capable of accelerating the 6,000-pound vehicle from 0 to 60 mph in 3.1 seconds. The EV is equipped with an 850-volt, 120kWh battery that offers an estimated 400 miles of EPA range. Jaguar claims the vehicle can charge from 10% to 80% in 22 minutes using a 350kW DC charger, adding 200 miles of range in 13 minutes.
Why It Matters
The launch of the Type 01 represents a definitive commitment to Jaguar’s “copy nothing” design philosophy, following the firing of the executive responsible for the initial rebrand. Despite negative reception to the concept’s candy-cane pink coloring, Jaguar has adopted a less unconventional color palette for production while maintaining the polarizing structural elements. The company’s managing director noted that surveys showed high polarization, with more 1s and 2s out of 10 than usual, but also more 9s and 10s, stating, “great design should have the confidence to polarize.”
Pricing for the Type 01 starts at £130,000 (approximately $172,000), which is more than twice the cost of the outgoing I-Pace EV but lower than some earlier market expectations that suggested prices could exceed $200,000. The interior features a minimalist approach with few physical buttons, a central 7-inch smartphone-style interface, and a full-length center armrest. Luxury amenities include massage seats, cabin air purification, and selectable fragrances.
The Bottom Line
Customers will be able to order the Type 01 EV in early 2027, with deliveries scheduled for later that year. The vehicle’s release confirms that Jaguar is proceeding with its radical design overhaul, prioritizing distinctiveness over traditional automotive conventions.
