Jaguar Unveils Type 01 Electric GT With 1,015 Horsepower and $130,500 Price Tag
The four-door GT features an 850-volt architecture and targets a 400-mile EPA range, though Jaguar admits the car is not designed for mass appeal.
Jaguar has officially revealed the Type 01, a fully electric four-door GT that marks a radical pivot for the brand. With a starting price of $130,500 and a tri-motor powertrain delivering 1,015 horsepower, the vehicle prioritizes distinct design and emotional appeal over traditional utility.
What Happened
The Type 01 is the production version of the previously unveiled Type 00 concept, characterized by a controversial, fashion-forward aesthetic that Jaguar describes as "luxo-minimalist." The car features a cab-rearward proportion with 23-inch wheels, a long hood, and no rear windshield, resulting in a drag coefficient of 0.23. Inside, the cabin includes three screens and a layout that Jaguar acknowledges feels snug, with limited rear legroom and a tiny frunk despite the vehicle’s large exterior dimensions.
Mechanically, the Type 01 is built on an 850-volt electrical architecture. It utilizes a 118 kWh battery pack, which Jaguar states will provide approximately 400 miles of range on the EPA cycle. The battery packaging is split, with some cells placed in front of the driver to achieve a 50/50 weight distribution and a lower driving position. When connected to a 350 kW DC fast charger, the vehicle is expected to charge from 10% to 80% in as little as 22 minutes.
Why It Matters
Jaguar’s Managing Director, Rawdon Glover, explicitly stated that the Type 01 is not intended for everyone, signaling a strategic shift away from volume sales toward a niche, high-desire market. By discontinuing its previous lineup and adopting a new logo and design language, Jaguar is betting that a "deep, emotional reaction" from younger buyers will outweigh the loss of conservative customers. This move places Jaguar in the midst of a cultural debate, with the brand leaning heavily into fashion and art to differentiate itself in a crowded luxury EV sector.
The pricing and positioning suggest Jaguar is aiming to compete on desire rather than practicality. While competitors like Lucid focus on maximizing interior space and efficiency, Jaguar’s approach emphasizes unique styling and performance, potentially appealing to buyers who view their vehicle as an accessory. However, the limited practicality and high entry price may restrict its market penetration to a small segment of luxury consumers.
The Bottom Line
Orders for the Jaguar Type 01 will open in early 2027, with deliveries scheduled for the latter half of that year. The vehicle represents a complete reboot of the Jaguar brand, combining high-performance electric hardware with a polarizing design ethos that prioritizes style over conventional utility.
