BMW’s New iX1 Prototype Adopts Neue Klasse Design
The entry-level EV skips a facelift for a full second-generation model on a dedicated platform, though US availability remains limited.
A camouflaged prototype of BMW’s next-generation iX1 has been spotted testing at the Nürburgring, revealing a significant design shift toward the automaker’s Neue Klasse aesthetic. The vehicle appears to resemble a scaled-down version of the new iX3, signaling a move away from its internal combustion engine-derived origins.
What Happened
BMW introduced the iX1 in 2022 as its smallest and most affordable electric SUV. Rather than pursuing a traditional mid-cycle facelift, the automaker is reportedly developing a second-generation model built on the dedicated Neue Klasse EV platform. This platform is part of a broader strategy to launch 40 new or refreshed models through 2027.
The spotted prototype features BMW’s new “Face” design language, which replaces the traditional oversized Kidney Grille with a slimmer, minimalist look. The move to a dedicated EV platform is expected to deliver improvements in driving range, efficiency, and charging speeds compared to the current iX1, which shares its architecture with the gas-powered X1. For context, the 2026 iX1 eDrive20 and iX1 xDrive30 offer WLTP ranges of up to 512 km (318 miles) and 417 km (259 miles), respectively.
Inside, the new iX1 is expected to adopt the Neue Klasse interior setup, including a 17.9-inch central touchscreen, a redesigned steering wheel, and the Panoramic Vision 3D Head-Up Display that stretches across the dashboard.
Why It Matters
For BMW, the shift to a dedicated platform for its entry-level SUV underscores the company’s commitment to the Neue Klasse architecture across its lineup, not just its flagship models. This transition aims to enhance the competitiveness of its lower-cost EVs by improving core metrics like range and efficiency.
However, the impact on US buyers may be limited. BMW has confirmed no plans to bring the iX1 to the United States. Instead, the North American market is receiving the new 2027 iX3 and i3, both starting at $61,500. Additionally, BMW revealed during its Capital Market Day on September 29 that it plans to launch a new fully electric entry-level model, the i1 sedan, in 2028.
The Bottom Line
The next-gen iX1 will be a full second-generation model on the Neue Klasse platform, featuring updated design and tech, but it is not slated for the US market. American consumers looking for Neue Klasse entry-level options will need to consider the higher-priced iX3 and i3 or wait for the planned 2028 i1 sedan.
