Chery to Launch iCaur V27 SUV in UK Market in 2027

Chinese automaker Chery has announced plans to introduce the iCaur V27 SUV to the United Kingdom in 2027. The vehicle, which features design cues reminiscent of Land Rover models, will be tailored specifically for British roads through testing at the company’s Millbrook research and development facility.

What Happened

The iCaur V27 is set to enter the UK market next year, marking an expansion for Chery’s iCaur brand. The SUV has been noted for its chunky front end and circular headlights, with observers comparing its aesthetic to a combination of the Land Rover Defender and Lexus GX. While the V27 is currently sold in other markets with three different powertrain options—including a 1.5-liter turbo four-cylinder and two electric variants (single-motor rear-drive and dual-motor all-wheel-drive)—Chery has not yet specified which version will be available in the UK.

Why It Matters

This launch represents a strategic move by Chery to leverage its growing presence in Britain. According to Chery International, the company’s various brands have collectively captured approximately 7% of the UK new car market. The Society of Motor Manufacturers and Traders, as cited by Reuters, places Chery as the second-largest seller in the region after Volkswagen. The introduction of the iCaur V27 could further solidify this position, particularly if the electric variants are offered, as Land Rover currently lacks an electric Defender in its lineup. However, the design similarities to established British brands may influence consumer reception in a market with strong loyalty to Land Rover.

The Bottom Line

Chery aims to expand its UK footprint with the 2027 launch of the iCaur V27, a vehicle customized at its Millbrook facility. The brand’s success will depend on how UK consumers respond to its design similarities to Land Rover and its powertrain offerings in a competitive market.