XPENG Tops Customer Satisfaction Ranking for Second Year, Beating Tesla
XPENG achieved an 82% recommendation rate, significantly higher than the 53% industry average in the USCALE study.
Chinese electric vehicle manufacturer XPENG has ranked highest in the European USCALE “EV Satisfaction Study” for the second consecutive year, surpassing Tesla and other major manufacturers. The company’s performance highlights a shift in customer expectations toward software, connectivity, and seamless charging experiences.
What Happened
The Stuttgart-based USCALE study surveyed over 4,000 customers across Germany, Austria, and Switzerland using Net Promoter Score (NPS) methodology. XPENG secured a leading 82% recommendation rate, which stands significantly above the 53% industry average. Unlike other brands that showed varying proportions of detractors, the source indicates XPENG had only promoters in the ranking. Customers expressed particular satisfaction with XPENG’s charging performance, charging management, range, and app integration. Tesla took the runner-up position, finishing ahead of other Asian brands but behind XPENG for the second year running. Other brands, including Opel, Fiat, and MG, were noted as the poorest performers in the survey.
Why It Matters
The results suggest that the competitive landscape for EVs is moving beyond basic hardware metrics like range and charging speed, which manufacturers have largely addressed. Dr. Axel Sprenger, Founder and Managing Director of USCALE GmbH, noted that while EV drivers are more satisfied than ever, they are also becoming more demanding, with software and connectivity now deciding market leadership. XPENG’s strategy involves rolling out its latest models with advanced technology globally, rather than holding back newer tech for the home market or marking up prices significantly. The company is currently testing its next-generation Navigation Guided Pilot (NGP) system in Europe, with a planned launch next year, aiming to provide accessible technology that adapts to local driving customs and regulations.
The Bottom Line
XPENG’s top ranking in the 2026 USCALE study reflects strong customer satisfaction driven by software integration, charging performance, and a global technology rollout strategy. While high satisfaction scores may not immediately impact quarterly sales, they contribute to long-term brand advocacy and customer retention in the evolving EV market.
