Range Rover to Discontinue Evoque and Velar for New Entry-Level EV
The new Range Rover GT, launching as a BEV in 2027, will start at approximately $90,000 with an expected 300-mile range.
Jaguar Land Rover’s Range Rover brand is discontinuing its two most affordable models, the Evoque and Velar, to make way for a new entry-level electric vehicle. The move marks a strategic shift away from accessible luxury toward higher-margin, electrified models.
What Happened
Martin Limbert, Range Rover’s managing director, confirmed to Autocar that production of the Evoque and Velar will end in 2027. The 2026 Evoque currently starts at $49,900 in the US, while the Velar begins at $61,600, significantly below the $83,700 starting price of the Range Rover Sport and the $107,400 flagship Range Rover. No direct internal combustion replacements are planned for these discontinued models.
Why It Matters
The new entry-level vehicle, the Range Rover GT, is expected to start at around $90,000, nearly double the price of the outgoing Evoque. This positions the brand firmly in the premium luxury segment, prioritizing profitability over volume sales. The GT, which debuted as a prototype in July, will be the first model based on JLR’s new Electric Modular Architecture (EMA) platform. It will launch as a battery-electric vehicle with an expected EPA range of at least 300 miles, with production beginning in the first half of 2027 at the Halewood plant in the UK.
The Bottom Line
Range Rover is closing its accessible luxury era by axing the Evoque and Velar in favor of the $90,000 electric GT. The brand’s future lineup will consist exclusively of higher-priced, electrified models, with the GT serving as the new entry point.
