Apollo Launches Lowest-Cost Electric Scooter at $599
The new Apollo Dash features a 600W Bosch motor and 25-mile range but lacks suspension to maintain its price point.
Apollo has entered the mass-market electric scooter segment with the launch of its Apollo Dash, the company’s most affordable model to date. While Apollo has previously focused on the premium end of the market, the new Dash aims to bring its core technology to a lower price point without being a stripped-down budget option.
What Happened
The Apollo Dash carries a manufacturer's suggested retail price of $699 but is available for $599 during the company’s Black Friday sale, which runs through November 30. The scooter is powered by a 48V electrical system driving a Bosch motor rated at 600W nominal and 1,200W peak, achieving a top speed of 20 mph (32 km/h). It features a 480Wh battery with an estimated range of up to 25 miles (40 km) in Eco mode. Apollo states that the 48V architecture helps maintain motor power as the battery drains, avoiding the performance degradation often seen in lower-cost scooters.
To achieve the lower price and a weight of 43 lb (19.5 kg), the Dash omits suspension and has a rider weight limit of 220 lb (100 kg). Apollo directs heavier riders or those needing to navigate rough terrain to its more expensive Apollo Go model. Despite the cost reduction, the Dash includes IP66 water resistance, self-healing tubeless tires, regenerative braking, built-in turn signals, Apollo’s Beam stem light, NFC unlocking, Apple Find My integration, and connectivity with the Apollo smartphone app. The company reports that the frame underwent 10,000 km (6,200 miles) of durability validation, and a beta test program logged 1,002 miles over 144 rides with no reported punctures or maintenance issues.
Why It Matters
The launch of the Dash marks a strategic shift for Apollo as it attempts to capture a larger share of the mass market. The company notes that 52% of its current customers previously owned scooters from brands such as Segway, NIU, and Xiaomi. Historically, moving to an Apollo model required crossing the $1,000 price threshold. By offering a feature-rich option at $599, Apollo aims to onboard these riders into its ecosystem earlier while directly competing with mainstream scooter brands it previously sat above. Apollo also noted that beta riders averaged 19 miles (30 km) per ride while finishing with 29% battery remaining, according to company data.
The Bottom Line
Apollo’s Apollo Dash represents a significant move down-market with a $599 launch price, offering 20 mph top speed and 25 miles of range, though it sacrifices suspension and higher weight capacity to achieve this cost. The model is currently available as part of early Black Friday promotions.
