Hyundai Motor Group Outlines Future Mobility Technology Roadmap at FISITA World Mobility Summit 2026
The summit marks the first time the biennial global event has been held in Korea.
Hyundai Motor Group is co-hosting the FISITA World Mobility Summit 2026 in Hwaseong, Korea, where group leaders presented their electrification strategy and approach to AI-based vehicle development.
What Happened
The two-day summit, taking place Nov. 4–5 at the Rolling Hills Hotel, is organized in partnership with the International Federation of Automotive Engineering Societies (FISITA). This marks the first time the biennial event has been held in Korea. Chang Hwan Kim, Executive Vice President and Head of the Electrification Energy Solutions Tech Unit at Hyundai Motor Group, serves as the first Korean president of FISITA.
During the event, Manfred Harrer, President and Head of R&D Division at Hyundai Motor Group, delivered a keynote address detailing the company’s electrification strategy. Harrer outlined a roadmap that includes battery electric vehicles (BEVs), hybrid electric vehicles (HEVs), extended-range electric vehicles (EREVs), and fuel cell electric vehicles (FCEVs). He emphasized combining engineering technology with AI-based digital capabilities to respond to market changes and customer needs.
The summit also featured exhibits from the Group, including the Genesis GV90 and Hyundai TUCSON, alongside a battery pack, hydrogen tank, and robotics platform. Attendees included global automotive executives and technology leaders discussing software-defined vehicles (SDVs), autonomous driving, and energy infrastructure.
Why It Matters
This event highlights Hyundai’s multi-pathway approach to electrification, signaling that the company is not solely focused on BEVs but is also investing in hybrids, range extenders, and hydrogen fuel cells. By positioning itself as a host for this global engineering dialogue, Hyundai aims to strengthen its competitiveness in key future technologies. The emphasis on AI integration and software-defined vehicles reflects a broader industry shift toward digital capabilities as a core component of vehicle development.
The Bottom Line
Hyundai Motor Group used the inaugural FISITA World Mobility Summit in Korea to present a diversified electrification strategy and demonstrate its latest vehicle and technology exhibits, while fostering global collaboration on AI and autonomous driving advancements.
